OUR STORY

We were founded to bring a new approach to pet essentials by improving your pet's well-being through design-forward and innovative products made from finest quality merino wool, a natural and sustainable material known for its superior quality.

We want to bring functional, uncomplicated, aesthetically-pleasing yet timeless designs to elevate your pet well-being. We believe your pet deserves the same quality of products and should be as good or even better than those we use ourselves.

We bring high-end pet essentials for modern pets and their owners. Our goal is to make the best pet essentials and redefine the way you shop for your pet.

Our pet essentials are meticulously designed and crafted in-house to ensure exceptional quality. We work closely with local manufacturing producers, utilizing their expertise to bring you the best possible products. By sourcing sustainable materials that are certified and premium, we prioritize the well-being of your pet and the environment.

We believe in using materials derived from nature. Our wool is not only waterproof, but it also exhibits anti-allergic properties. It is known for its ability to regulate temperature and promote sustainability. All of our pet essentials are certified by Woolmark, ensuring that the wool meets quality standards.